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DESIGN / SPACE / FASHION WEEK



V.I.P. LOUNGE AT AMAZON INDIA FASHION WEEK 2016



Space Design & Event Management



Amazon India was the title sponsor for the India Fashion Week, organised by FDCI. I was the Project Lead and managed the Core Team that executed the event from Amazon.


The V.I.P. Lounge Design has been one of my responsibilities for the event since its inception in 2015. For the March 2016 edition the theme for the AW16 season was India Modern and the design of the lounge reflected the same.



The walls were given a light grey colour to add the sense of age and maturity and on that was added a modern pattern made of clean lines. However the application of this modern pattern was done using a block printing technique, which is very intrinsically Indian. Metallic gold as the colour added to the Indian connect. The imperfections of block prints and the sheen of the gold against the grey were consciously designed to be a part of the wall element.​



The glass panels were treated with the abstract modern forms containing the traditional indian jaali patterns in modern pop colours. The entire design was printed on transparent vinyl, which has a slight blurry-ness in it’s material-texture. We took that to our advantage and cut out the negative spaces which did not have the print and the design, thereby exposing the glass making it entirely see-through. The rest of the portion that contained the print, blurred the glass and hence added a sense of privacy to the space.​





The walls, glass panels, flooring and furniture were all designed keeping the theme in mind. All the elements came together to give the lounge an overall India Modern feel and as one focuses on each element separately, one finds IndiaModern at every level.





The bar design also followed the IndiaModern theme in the use of the traditional motifs in contemporary colours.





Renders of the space
(Visualised by the event agency onboarded for executing the event)





Lounges designed for previous fashion week seasons:



Wills india fashion week AW13



WILLS INDIA FASHION WEEK AW13



WILLS INDIA FASHION WEEK AW13



WILLS INDIA FASHION WEEK AW13



amazon INDIA FASHION WEEK AW15



AMAZON INDIA FASHION WEEK AW15



AMAZON INDIA FASHION WEEK AW15



AMAZON INDIA FASHION WEEK AW15



AMAZON INDIA FASHION WEEK SS16



AMAZON INDIA FASHION WEEK SS16



AMAZON INDIA FASHION WEEK SS16



AMAZON INDIA FASHION WEEK SS16









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