Developed as a content property to support The Designer Boutique at Amazon, Boutique Bulletin was structured as a monthly editorial magazine featuring designer collections from Amazon in trend stories. The shoot was split into multiple stories and each story had its distinct look that still drew from a common central concept that aligned it with the branding for The Designer Boutique while keeping it characteristically Amazon.
Campaign Concept: Shigorika Singh Photography Credits: Amit Thapliyal
The shoot was planned over weeks but was shot in a single day. This required meticulous planning and efficient execution to complete the schedule on time.
The images for the shoot had to be planned with the foresight of usage on the amazon store. Strategic framing allowed for negative spaces in the imagery to place text as and where needed.
